Real estate agents will find much of their business online, so it makes sense for them to have websites that perform in all respects. One of the ways that this can be done is by creating URLs that matter. As vague as this statement may seem, creating URLs that rank for various real estate-related terms may be easier than you think. Here are some of the best tips that Long Island SEO experts can provide to those that work in this industry.
For those that would like to create SEO-friendly URLs, make them readable. This is a good place to begin, as you simply have to shorten them. This can be difficult to do, but understand that URLs should include only the most relevant terms, which is a topic that we will touch on in greater detail. By making things more readable, in this sense, you will attract more real estate clients. Additionally, according to names like www.fishbat.com, you will see more visibility across different search engines.
Next, ensure that each URL has a relevant keyword included. To do so would be an oversight, and it's a common one among those that are unfamiliar with SEO in general. Let's say that, for the sake of argument, you're located in New York. Perhaps you'd like to include the term "real estate New York" somewhere in a relevant URL. In fact, it's strongly recommended that you do so, as this will make your SEO even stronger.
Additionally, real estate agents should keep stopping words out of their website URLs. If you don't know what stop words are, these are essential terms, like articles or pronouns, that are common in speech but not so common with hyperlinks. "But," "for," and "too" are just a few examples of stop words that should be taken out of URLs. By keeping these away, you can get your website ranking higher. It will just take time for changes to be seen.
Lastly, understand that SEO changes regularly. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.
For those that would like to create SEO-friendly URLs, make them readable. This is a good place to begin, as you simply have to shorten them. This can be difficult to do, but understand that URLs should include only the most relevant terms, which is a topic that we will touch on in greater detail. By making things more readable, in this sense, you will attract more real estate clients. Additionally, according to names like www.fishbat.com, you will see more visibility across different search engines.
Next, ensure that each URL has a relevant keyword included. To do so would be an oversight, and it's a common one among those that are unfamiliar with SEO in general. Let's say that, for the sake of argument, you're located in New York. Perhaps you'd like to include the term "real estate New York" somewhere in a relevant URL. In fact, it's strongly recommended that you do so, as this will make your SEO even stronger.
Additionally, real estate agents should keep stopping words out of their website URLs. If you don't know what stop words are, these are essential terms, like articles or pronouns, that are common in speech but not so common with hyperlinks. "But," "for," and "too" are just a few examples of stop words that should be taken out of URLs. By keeping these away, you can get your website ranking higher. It will just take time for changes to be seen.
Lastly, understand that SEO changes regularly. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.
