On the Internet, your company's website is a large part of your brand. After all, it's what most people that research your business are going to find first, so it's important for it to not only provide useful information but be presentable as well. This is especially true for your site's landing page, which can make or break your Long Island SEO efforts. Here are 4 traits that your landing page should have to ensure the best results.
One of the essential qualities of a landing page is proper color usage. To be more specific, you should use colors that are not only on-brand but able to catch the eye in an instant. This is one of the areas where testing will be recommended by companies like fishbat, and it's easy to see why. No matter how much valuable information your site has to offer, the average user won't be compelled to move forward unless the presentation is up to par.
Your website's landing page should be easy to navigate, too. One of the reasons why Long Island SEO experts recommend this is the fact that it will make the user experience less complicated. Users will be more inclined to stick around if they know that the page they land on is relatively easy on the eyes. By keeping this design aspect in mind, every part of your website is likely to perform at a high level.
Check your website and see how well it responds to various devices; it's possible that it's not responsive. Mobile-friendliness should be a major focus of yours, not only because of how search engines prioritize websites but the expected user experience as well. Your website should respond to a variety of devices, providing a similar user experience across the board. If your landing page doesn't showcase this, users will become disinterested, clicking away as quickly as they arrived.
Finally, your website's landing page may be missing a call-to-action strategy. What do you want a user to do once they land on your site? Would you like them to access a coupon code? Is your goal to have them sign up for a newsletter? Whatever the case may be, a CTA should be presented on your landing page. This will not only increase engagement further, but it will result in more website actions, which helps business that much more.
One of the essential qualities of a landing page is proper color usage. To be more specific, you should use colors that are not only on-brand but able to catch the eye in an instant. This is one of the areas where testing will be recommended by companies like fishbat, and it's easy to see why. No matter how much valuable information your site has to offer, the average user won't be compelled to move forward unless the presentation is up to par.
Your website's landing page should be easy to navigate, too. One of the reasons why Long Island SEO experts recommend this is the fact that it will make the user experience less complicated. Users will be more inclined to stick around if they know that the page they land on is relatively easy on the eyes. By keeping this design aspect in mind, every part of your website is likely to perform at a high level.
Check your website and see how well it responds to various devices; it's possible that it's not responsive. Mobile-friendliness should be a major focus of yours, not only because of how search engines prioritize websites but the expected user experience as well. Your website should respond to a variety of devices, providing a similar user experience across the board. If your landing page doesn't showcase this, users will become disinterested, clicking away as quickly as they arrived.
Finally, your website's landing page may be missing a call-to-action strategy. What do you want a user to do once they land on your site? Would you like them to access a coupon code? Is your goal to have them sign up for a newsletter? Whatever the case may be, a CTA should be presented on your landing page. This will not only increase engagement further, but it will result in more website actions, which helps business that much more.
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