When it comes to website ranking, Long Island SEO is one of the most imperative services to take advantage of. Don't make the mistake of assuming that this is limited to written content, though. As a matter of fact, images can be optimized in order to improve rankings. How can this be done, you may wonder? For those that are new to search engine optimization, as it relates to pictures, here are some do's & don'ts to be aware of.
DO know that there are many types of images to use. While you might think that high-quality photographs are the only images that can be used for Long Island SEO purposes, you should know that others exist. GIFs, for instance, are ideal for those that would like the grab the attention of others. Not only are GIFs engaging, if designed that way, but they can be surprisingly small in terms of file size. This is just one of many things to know about optimizing pictures.
DON'T use overly large images. One of the biggest mistakes that people make, in relation to SEO, is image size. If your photos are big, more time will be required to load them. This can be a detriment to your Internet marketing efforts, however, as the images in question can slow down the overall performance of your website. For insight, as to how this can be corrected, you should consult a reputable agency like fishbat.
DO be mindful of the names you give your pictures. Image files aren't without their names, and some will be more useful for SEO purposes than others. If you go with generic names that contain mostly numbers before ending in ".jpg," for example, chances are that Google won't recognize your files. By editing these names so that they're more closely related to your products and services, you can rest easy knowing that a greater SEO benefit will be obtained.
DON'T let your pictures go untested. One of the reasons for this is that, no matter how effective they might seem, it's possible that they won't operate at the level you expect. What this means is that, prior to finalizing your changes, regular testing should be done. If you notice anything out of the ordinary, you can go back and see what can be modified. The more careful you are with this process, the more you'll eventually gain from an SEO standpoint.
DO know that there are many types of images to use. While you might think that high-quality photographs are the only images that can be used for Long Island SEO purposes, you should know that others exist. GIFs, for instance, are ideal for those that would like the grab the attention of others. Not only are GIFs engaging, if designed that way, but they can be surprisingly small in terms of file size. This is just one of many things to know about optimizing pictures.
DON'T use overly large images. One of the biggest mistakes that people make, in relation to SEO, is image size. If your photos are big, more time will be required to load them. This can be a detriment to your Internet marketing efforts, however, as the images in question can slow down the overall performance of your website. For insight, as to how this can be corrected, you should consult a reputable agency like fishbat.
DO be mindful of the names you give your pictures. Image files aren't without their names, and some will be more useful for SEO purposes than others. If you go with generic names that contain mostly numbers before ending in ".jpg," for example, chances are that Google won't recognize your files. By editing these names so that they're more closely related to your products and services, you can rest easy knowing that a greater SEO benefit will be obtained.
DON'T let your pictures go untested. One of the reasons for this is that, no matter how effective they might seem, it's possible that they won't operate at the level you expect. What this means is that, prior to finalizing your changes, regular testing should be done. If you notice anything out of the ordinary, you can go back and see what can be modified. The more careful you are with this process, the more you'll eventually gain from an SEO standpoint.
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